Bubble tea is no longer just a Taiwanese favorite—it’s now a global sensation. Popular milk tea brands like Mixue, Gong cha, and Nayuki are spearheading the next wave of international expansion, targeting under-penetrated markets across Asia Pacific and Europe.
As demand continues to rise among Gen Z and young millennial consumers, these brands are leveraging cultural appeal, customizable menus, and rapid digital engagement to tap into new regions where bubble tea remains a novelty.
Industry giants like Gu Ming Holdings and Mixue Ice Cream & Tea are investing heavily in supply chain optimization and localized store formats to meet growing global demand.
With data from Fortune Business Insights and Kantar Worldpanel China suggesting sustained market growth, milk tea chains are now turning their attention to countries like Germany, France, Italy, and even smaller cities in Japan and Canada.
Market experts predict that as awareness spreads and retail chains adapt to local tastes, bubble tea brands will unlock new levels of profitability outside their traditional strongholds.
In short, the bubble tea boom is just beginning—and milk tea brands are leading the charge into the world’s most promising untapped territories.
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