Matcha, the vibrant green tea powder, has been experiencing a surge in popularity, becoming a must-have ingredient in a variety of products—from beverages to baked goods.
The matcha market was valued at $3.63 billion in 2024 and is expected to grow significantly, reaching $8.67 billion by 2031. This skyrocketing demand is fueled by health-conscious consumers and influencers eager to share its numerous potential benefits.
Chinese milk tea brand Chagee, known for its commitment to innovation in the tea space, is embracing the matcha trend.
As part of its expansion strategy, Chagee is incorporating matcha into its menu offerings, catering to customers’ cravings for this health-boosting, antioxidant-rich ingredient.
The brand’s signature milk teas, which blend raw-leaf fresh tea with creamy milk, now include matcha variations to satisfy this growing consumer demand.
The increasing appeal of matcha isn’t just about its distinctive earthy flavor, but also its array of health benefits, including potential heart health, blood sugar control, anti-inflammatory properties, and brain function enhancement.
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