Gong Cha, the Taiwanese bubble tea brand, has achieved a remarkable milestone, reaching US$600 million in global system sales for the year ending December. This success is attributed to the company’s aggressive global expansion strategy.
In addition to the sales growth, the company reported a 12 percent increase in group revenue, which rose to US$190 million. Gong Cha expanded its presence in several key markets, including Japan, South Korea, and the United States, and opened 240 new stores in the process.
The brand’s global footprint now spans 28 countries, with a total of 2,162 stores worldwide. In the past year, Gong Cha entered five new markets: Saudi Arabia, Morocco, Mauritius, Honduras, and Puerto Rico.
Paul Reynish, the global CEO of Gong Cha, expressed his enthusiasm, stating, “It’s been a fantastic year for Gong Cha. We’ve made significant investments in our supply chain and operations, opened new stores in fresh markets, and focused on increasing the efficiency and profitability of our existing locations.”
The company also unveiled a new store format, Gong Cha 2.0, which includes a cutting-edge digital kitchen system featuring automated drink machines and ordering kiosks to enhance customer service.
Marketing efforts have played a significant role in the company’s growth, with high-profile collaborations, such as one with Final Fantasy XIV, and exclusive drink offerings that generated over 1.3 billion media impressions last year.
Looking ahead, Reynish is optimistic about the brand’s future, saying, “We see enormous potential for Gong Cha to become a globally recognized name.”
Founded in Taiwan in 2006, Gong Cha moved its global headquarters to London in 2019. The company plans to enter at least six new markets this year and aims to reach 10,000 stores worldwide by 2032.
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