Chagee, China’s premium tea chain, is making a bold move with its Nasdaq IPO, emphasizing its commitment to simplicity—pure tea and milk, without trendy toppings.
Its branding, featuring a stylized image of Consort Yu from Peking Opera, reinforces this traditional appeal. The company believes that simplicity is its strength—an approach similar to Starbucks’ recent efforts to streamline its own menu.
“We were inspired by how international coffee chains turned coffee drinking into a global social experience,” the company stated in its prospectus. “We aim to bring the same transformation to tea.”
As the brand expands from 1,087 stores in 2022 to 6,440 in 2024, revenue has surged over 20-fold. With its first U.S. store set to open in Los Angeles.
While the company has yet to outline detailed overseas expansion plans, reports suggest it aims to open 1,000 to 1,500 international stores by the end of 2025, with its first U.S. location expected to debut in Los Angeles in April.
Chagee is introducing its minimalist tea culture to American consumers while attracting global investors.
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