Chagee, a leading Chinese milk tea brand, is making its debut in Vietnam with the upcoming launch of its first store.
The announcement was made through a vibrant post on Chagee’s official Facebook page, saying, “Hello Vietnam” and teasing exciting new experiences for local tea enthusiasts.
The brand also shared that it’s actively recruiting staff for its expansion into the Vietnamese market.
Founded in Yunnan, China, in 2017, Chagee has quickly grown into a prominent player in the milk tea industry, expanding to Malaysia, Singapore, Thailand, and other parts of Asia Pacific.
With a focus on high-quality, raw-leaf fresh milk tea, Chagee combines traditional tea culture with modern innovation, appealing to a contemporary, health-conscious audience.
The brand is poised to challenge international competitors like Starbucks, boasting a global network of over 6,000 stores and generating sales of 10.8 billion yuan (approximately $1.4 billion).
Chagee’s entrance into Vietnam marks an exciting milestone for the brand, as it continues to broaden its influence across Asia and beyond.
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