Tealive, the popular milk tea brand under Loob Holding, is making its debut in India through a master franchise agreement with Devyani International Limited (DIL), a leading Indian quick-service restaurant (QSR) operator.
With more than 950 outlets spanning Southeast Asia, Mauritius, Canada, and the Middle East, Tealive is now poised to introduce its unique blend of tea and innovative beverages to India’s vast market.
The partnership aims to capitalize on India’s growing demand for lifestyle tea, especially among the youthful demographic. While local tea brands dominate the market, Tealive’s diverse and innovative menu positions it to cater to evolving consumer tastes in India.
Bryan Loo, CEO of Loob Holding, expressed confidence in DIL’s extensive network and F&B expertise to drive Tealive’s success in India. He shared, “With DIL’s deep knowledge of the local market, we are excited to introduce Tealive’s innovative tea culture to India, starting with major cities this year.”
Loo also highlighted the plan to expand rapidly in the Indian market by leveraging DIL’s local expertise, market reach, and industry experience, ensuring the brand’s success in a competitive landscape.
Ravi Jaipuria, non-executive chairman of DIL, added, “We’re thrilled to bring Tealive to India, where the younger generation is increasingly drawn to new beverage categories. Tealive’s diverse offerings are a perfect fit for this evolving market.”
DIL is already a dominant player in the Indian food and beverage sector, managing franchises like KFC, Pizza Hut, and Costa Co
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