CHAGEE celebrated the opening of its largest flagship store at VivoCity with a star-studded event, headlined by K-pop sensation MINNIE of (G)I-DLE. Despite heavy monsoon rains, devoted fans lined up as early as 4 a.m. to catch a glimpse of their idol and join in the celebration.
The VivoCity store marks a major milestone for CHAGEE in Singapore, reflecting its commitment to offering authentic tea experiences to the local community. The grand opening event was packed with exclusive promotions, interactive activities, and limited-edition merchandise, all set against a high-energy K-pop backdrop.
Fans were treated to a series of fun-filled activities, including a CHAGEE trivia game, the Guess-the-Tea Challenge, and a Dance Challenge featuring the popular song “Queencard.” MINNIE even sampled CHAGEE’s signature drinks, including Jasmine Green Milk Tea, Peach Oolong Milk Tea, and Da Hong Pao Milk Tea, sharing that her favorite was the bold Da Hong Pao Milk Tea.
Customers can take advantage of special opening offers such as exclusive bundle deals, 1-for-1 drink promotions, and a chance to win incredible prizes through a Tear & Win campaign. The new CHAGEE VivoCity store is set to become a go-to destination for tea lovers and fans of K-pop alike.
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