Chai Point has joined forces with the Karnataka Milk Federation (KMF), known for its Nandini dairy products, to offer a monumental tea experience at the Maha Kumbh Mela in Prayagraj. Together, they aim to serve over 1 crore cups of tea during the event, with hopes of setting a Guinness World Record for the most teacups sold at a single gathering.
From January 13 to February 26, Chai Point has set up 10 stores across the vast Mela grounds, ensuring visitors can enjoy Nandini’s rich, high-quality milk in every cup. In addition to tea, the outlets will also feature a selection of milkshakes and sweets, providing a full taste of Karnataka’s renowned dairy offerings.
This collaboration marks a significant step in Nandini’s strategy to expand its presence in North India and showcase its premium dairy products to a diverse audience. KMF Managing Director B Shivaswamy expressed enthusiasm about the partnership, emphasizing the historic opportunity to showcase Nandini’s products to millions of pilgrims and visitors from around the world.
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