In a fresh twist on wedding traditions, young couples in China are embracing milk tea, bubble tea, and fruit tea as alternatives to traditional alcoholic toasts at their weddings. This new trend is gaining popularity across social media, with videos and posts showcasing couples raising giant cups of milk tea to celebrate with family and friends.
The decision to opt for these new-style Chinese teas stems from several reasons, including the tradition of replacing alcohol when drinking is inadvisable or inconvenient, the festive packaging, and the desire to avoid potential drunken mishaps. Additionally, some couples are choosing tea to cater to health-conscious guests or to offer more inclusive options for those who prefer non-alcoholic beverages.
Young couples are also capitalizing on the growing market for customized tea beverage packages, with some tea brands offering everything from themed decorations to on-site tea stalls. This shift in beverage choices is not only seen at weddings but also at other significant events such as graduations and corporate banquets.
Tea brands have responded to the demand, launching specialized catering services for weddings, which include discounted group meal packages and custom packaging. The increasing popularity of milk tea at celebratory events signals a cultural shift, with tea becoming an essential drink at social gatherings.
As young people continue to seek alternatives that align with their lifestyle and values, new Chinese-style tea beverages are rapidly gaining ground as the go-to choice for festive occasions, reshaping traditional wedding rituals in the process.
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