Gong cha, the beloved global bubble tea brand, is stirring up excitement this winter with a delightful new campaign that breathes life into its whimsical Gingerbread Man bottles. Since its inception in Taiwan in 2006, Gong cha has expanded to over 2,100 stores across 28 markets, captivating bubble tea enthusiasts worldwide with its innovative offerings. This year, the brand is turning heads once again with a festive twist that promises to enchant customers and elevate their tea-drinking experience.
The star of this season’s campaign is none other than the charming Gingerbread Man bottles, which made waves during last year’s holiday festivities. These playful containers are not just vessels for delicious teas; they embody the spirit of fun and creativity that Gong cha is known for. Designed to hold delectable beverages like the rich and creamy Red Velvet Milk Tea, these bottles add an element of joy to every sip. Their cheerful design and festive appeal have quickly transformed them into a must-have item for bubble tea lovers around the globe.
To amplify the success of these delightful bottles, Gong cha has partnered with VCCP’s AI creative agency, faith. This collaboration aims to create a vibrant global campaign that resonates across key markets such as Korea, Japan, Australia, New Zealand, and the United States. The challenge was to develop a flexible approach that could adapt to local tastes while maintaining a cohesive brand identity. Faith rose to the occasion by crafting an enchanting AI-powered gingerbread world that showcases the Gingerbread Man bottles in all their glory.
The imaginative campaign introduces a cast of characters that can be utilized across various platforms, ensuring that each franchise can tailor its messaging to fit local preferences and cultural nuances. With master toolkits and calendars at their disposal, franchisees can easily deploy these assets and customize characters to align with special drinks available in their regions. This thoughtful approach not only enhances customer engagement but also fosters a sense of community among Gong cha fans.
Ana Guemes, Gong cha’s global senior marketing director, expressed her enthusiasm for the collaboration with faith. “We were incredibly impressed by faith’s ability and creativity,” she remarked. “Together, we developed a scalable, highly engaging, and fun campaign in record time.” Guemes emphasized Gong cha’s commitment to delivering an exceptional tea experience—one that is both delicious and enjoyable for customers.
Alex Dalman, managing partner at faith, echoed this sentiment by highlighting the unique challenges presented by this project. “We’ve loved working with Gong cha,” he stated. “They provided us with a technical challenge not just in bringing their gingerbread characters to life but also in creating an approach that worked in multiple markets and cultures.” Dalman noted that this endeavor showcases the transformative power of generative AI in enhancing human creativity—an achievement that would have been nearly impossible in previous times.
As part of its ongoing innovation strategy, Gong cha continues to captivate audiences with its creative campaigns and enticing product offerings. The Gingerbread Man bottles are not just seasonal novelties; they represent a broader commitment to fun and flavor that defines the brand’s ethos. Whether you’re indulging in a classic bubble tea or trying out one of their festive flavors like Red Velvet Milk Tea, these charming bottles promise to make your experience even more memorable.
With faith at the helm of this exciting campaign, Gong cha is poised to spread holiday cheer through its delightful beverages and engaging storytelling. As customers sip on their favorite drinks from these whimsical gingerbread-shaped bottles, they’ll be reminded that every cup of tea can be an adventure filled with joy and creativity. So this winter season, embrace the magic of Gong cha’s Gingerbread Man bottles—where every sip is a celebration!
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