In a move that’s raising eyebrows and stirring mixed feelings among customers, Starbucks has confirmed it will discontinue its Oleato line—a unique series of olive oil-infused beverages—in U.S. stores this November. Launched in early 2023, Oleato brought a Mediterranean twist to Starbucks’ offerings by combining high-quality arabica coffee with Partanna cold-pressed extra virgin olive oil. The drink line was the brainchild of former CEO Howard Schultz and offered options such as Oleato Caffè Latte, Iced Shaken Espresso, and cold foam.
While Oleato’s infusion of olive oil was intended to enhance flavor and richness, the drink quickly became a polarizing item on the menu. Customers took to social media with reactions that ranged from enthusiasm to hesitation, with some praising the bold twist, while others reported digestive concerns, humorously calling Oleato a “legit laxative.” Despite a small base of loyal fans, the drink ultimately faced criticism for its effects, which some dietitians say are not unexpected given olive oil’s known digestive benefits.
In explaining the decision, Starbucks clarified that Oleato’s removal aligns with current CEO Brian Niccol’s strategy to simplify the menu and streamline operations. According to a company spokesperson, this shift is part of a broader effort to focus on the most popular items while evolving in response to customer feedback. Starbucks fans can still find the Oleato line in select international locations, including China, Italy, and Japan.
A Unique Approach, Mixed Reactions
Introduced as a novel concept, Oleato sparked intrigue as well as curiosity about its health impacts. Nutrition expert Frances Largeman-Roth, RDN, noted last year that the combination of coffee and olive oil might stimulate digestion, particularly in larger sizes. “Oil, including olive oil, can promote digestive movement, and in some cases, even act as a natural laxative,” she shared, noting that for some, this effect might be more pronounced when drinking grande or venti servings.
Yet despite mixed reviews in the U.S., Oleato’s popularity remains in certain international markets, where customers have embraced the distinct taste and experience. Starbucks’ decision to keep the line available in select countries reflects an ongoing commitment to offering culturally resonant options across the globe.
Starbucks’ New Era Under CEO Brian Niccol
Oleato’s phase-out comes alongside another notable Starbucks policy update: the elimination of extra charges for non-dairy milk, a change slated for November 7 at company-owned locations in the U.S. and Canada. Following years of advocacy from vegan groups and high-profile supporters, including Paul McCartney, Starbucks is taking another step toward a more inclusive and accessible menu. This update aligns with CEO Brian Niccol’s broader strategy to refine the menu and adapt to evolving customer expectations.
As Starbucks continues to innovate and streamline its offerings, customers can expect a continued focus on quality, sustainability, and listening to consumer feedback. While the Oleato drinks may soon disappear from American menus, Starbucks fans worldwide can look forward to a refined menu that meets a growing variety of tastes and preferences.
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