In Vietnam, autumn isn’t just about the changing leaves and cooler temperatures. It’s also about the unmistakable fragrance of milk flowers, a beloved symbol of the season in Hanoi. Recently, a café in the city decided to bottle that nostalgic scent into two unique beverages: milk flower-flavored milk tea and milk flower mineral water. These drinks have quickly captured the attention of netizens, particularly young people eager to experience these floral-inspired flavors. But are they truly living up to the hype?
Since their launch just over a week ago, these two drinks have become viral sensations on social media. Their association with the iconic scent of milk flowers—often reminiscent of Vietnam’s autumn—has sparked curiosity among locals and tourists alike.
Milk flower-flavored milk tea and mineral water quickly became the talk of the town, especially among Hanoi’s youth, who are always on the lookout for the next trendy drink. Fans rushed to try these novelty items, with the shop’s two locations in Ho Dac Di and Cua Bac seeing a surge in foot traffic. Despite their popularity, customer reactions have been mixed.
Pham Ha My, a 24-year-old from Gia Lam, was among the first to try the new beverages. “As a milk tea lover, I wanted to see what all the fuss was about,” she said. “But honestly, I couldn’t detect much of the milk flower flavor. It was still enjoyable, but the floral notes were barely noticeable.”
Quynh Huong, another young customer, had a similar experience. “I was curious because I usually find the smell of milk flowers too strong, but I decided to give it a try. The flavor turned out to be milder than expected, even bland,” she remarked.
Despite these varied reviews, the drinks continue to gain attention, with many flocking to try them based on their intriguing names alone.
According to the shop’s management, the names “milk flower milk tea” and “milk flower mineral water” were chosen more for their seasonal appeal rather than actual flavor. The strong fragrance of milk flowers, while iconic, hasn’t been successfully translated into a drinkable form. In fact, there’s no evidence that milk flowers can be used as a food or beverage ingredient.
Despite the disconnect between name and flavor, the marketing of these drinks has proven to be highly effective. The mention of milk flowers evokes a sense of autumn nostalgia, drawing in customers eager to experience a taste of Hanoi’s fall in a cup—whether or not the flavor actually delivers.
As with many viral food trends, the success of these drinks appears to be driven more by their novelty and seasonal appeal than by their actual taste. While some customers may be disappointed by the lack of a true milk flower flavor, others are enjoying the chance to partake in the latest craze.
Whether you’re a fan of floral notes or just curious about the buzz, these drinks are still worth trying if only for the experience. Visit one of the shop’s locations in Hanoi and decide for yourself whether this autumn-inspired trend lives up to its promise.
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