Yorkshire Tea has expanded its Proper Breaks range with the addition of Caramelised Biscuit Brew. To mark the launch, the brand introduced an experiential pop-up, the House of Caramelised Biscuit, in London. This immersive space welcomed visitors into a whimsical world featuring giant teapots, caramel clouds, DJs, biscuit-themed furnishings, and ASMR phones. Guests at the event also had the opportunity to interact with Yorkshire Tea Brew Tenders and sample the new flavored blend, made with 100% Rainforest Alliance-certified tea.
Recognizing that standard black tea drinkers enjoy experimenting with new flavors, the House of Caramelised Biscuit offered a unique and engaging experience for those looking to refresh their routine.
The Caramelised Biscuit Brew joins Yorkshire Tea’s Proper Breaks range, which includes Malty Biscuit Brew and Toast & Jam Brew. This naturally sweet blend is designed to be enjoyed with or without milk.
Related topics:
