New Labelling Law Poses Challenge to Boba Tea in Singapore

Singapore is set to introduce new labeling regulations for boba tea, requiring businesses to disclose the sugar content of their drinks as part of efforts to address concerns over high sugar consumption. The initiative, aimed at enhancing transparency in food and beverage choices, reflects the government’s commitment to promoting public health.

Under the upcoming law, all freshly prepared drinks sold in the country must feature a Nutri-Grade label by December 30. This label utilizes a color-coded grading system ranging from A to D, based on sugar and saturated fat content. The objective is to encourage healthier dietary habits and guide consumer choices, aligning with the Ministry of Health’s broader strategy to reduce sugar intake.

According to the new regulations, beverages receiving a “D” grade—indicating the highest sugar content—will face restrictions on advertising by suppliers. In response, some boba tea vendors are already exploring reformulations to avoid the lowest grade and its associated advertising limitations.

In addition to retail outlets, the labeling requirement extends to non-retail settings such as workplaces, schools, and healthcare facilities. Initially, businesses with annual revenues under $1 million and fewer than 10 food outlets will be exempt from these obligations.

Non-compliance with the new regulations may result in fines of up to $1,000, with subsequent offenses potentially escalating to fines of up to $2,000.

The introduction of these labeling requirements underscores Singapore’s proactive approach to public health and underscores its commitment to empowering consumers with better nutritional information.

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