Tra Sua Phuong Hoang, also known as Phoenix Milk Tea, is a well-known and beloved milk tea brand in Vietnam. Established in 2010, the brand quickly gained popularity for its high-quality ingredients, innovative flavors, and exceptional customer service. Tra Sua Phuong Hoang prides itself on offering a diverse menu that includes traditional milk teas, fruit teas, and specialty drinks, all crafted with precision and care.
The brand’s mission is to provide a delightful and unique tea-drinking experience to its customers. With a focus on both quality and consistency, Tra Sua Phuong Hoang sources the finest tea leaves and freshest ingredients to create its beverages. The company emphasizes health and wellness by avoiding artificial additives and preservatives.
Tra Sua Phuong Hoang has established itself as a leader in the Vietnamese milk tea market. The brand’s vibrant and inviting store designs create a welcoming atmosphere for customers of all ages. The company’s commitment to innovation is evident in its continuous development of new flavors and product offerings. Tra Sua Phuong Hoang’s dedication to excellence has earned it a loyal customer base and numerous accolades in the beverage industry.
Franchise Fee of Tra Sua Phuong Hoang
Investing in a Tra Sua Phuong Hoang franchise requires an initial franchise fee. This fee covers the cost of using the brand’s name, trademarks, and business model. As of 2024, the franchise fee for a Tra Sua Phuong Hoang store is approximately $30,000. This fee provides franchisees with access to the company’s proprietary recipes, operational guidelines, and training programs.
The franchise fee is a one-time payment made at the beginning of the franchise agreement. It is important to note that this fee does not include other startup costs, such as store construction, equipment, and initial inventory. These additional expenses can vary depending on the location and size of the store.
In addition to the initial franchise fee, franchisees are required to pay ongoing royalty fees. These fees are typically a percentage of the store’s gross sales and are used to support the brand’s marketing efforts, research and development, and franchisee support services. The royalty fee for Tra Sua Phuong Hoang franchises is usually around 5% of monthly sales.
Franchisees may also be required to contribute to a national advertising fund. This fund is used to promote the Tra Sua Phuong Hoang brand on a larger scale and to drive traffic to individual franchise locations. The contribution rate for the advertising fund is generally 2% of monthly sales.
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Franchise Conditions of Tra Sua Phuong Hoang
Tra Sua Phuong Hoang has specific conditions that potential franchisees must meet to qualify for a franchise. These conditions ensure that franchisees are capable of upholding the brand’s standards and maintaining the quality that customers expect. The key franchise conditions include:
Financial Requirements: Prospective franchisees must have sufficient financial resources to cover the initial franchise fee, startup costs, and working capital. Tra Sua Phuong Hoang typically requires franchisees to have a minimum net worth of $150,000 and liquid assets of at least $50,000.
Experience and Background: While previous experience in the food and beverage industry is beneficial, it is not mandatory. Tra Sua Phuong Hoang provides comprehensive training and support to help franchisees succeed. However, candidates with strong business acumen, management skills, and a passion for customer service are preferred.
Location and Real Estate: The location of a Tra Sua Phuong Hoang store is crucial to its success. Franchisees must identify a suitable location that meets the company’s criteria for visibility, accessibility, and foot traffic. The ideal store size ranges from 800 to 1,200 square feet.
Commitment to the Brand: Franchisees must demonstrate a commitment to upholding Tra Sua Phuong Hoang’s values and standards. This includes maintaining the quality of products and services, adhering to operational guidelines, and actively participating in marketing and promotional activities.
Legal and Regulatory Compliance: Franchisees must comply with all local, state, and federal regulations related to the operation of a food and beverage business. This includes obtaining the necessary permits and licenses.
Franchise Process of Tra Sua Phuong Hoang
The process of becoming a Tra Sua Phuong Hoang franchisee involves several steps. Each step is designed to ensure that both the franchisor and the franchisee are well-prepared for a successful partnership. The franchise process includes:
Initial Inquiry: Prospective franchisees start by submitting an inquiry form on the Tra Sua Phuong Hoang website. This form collects basic information about the candidate and their interest in the franchise opportunity.
Preliminary Assessment: After receiving the inquiry, the franchisor conducts apreliminary assessment to determine if the candidate meets the basic qualifications. If the candidate is deemed suitable, they are invited to complete a formal franchise application.
Application Review: The completed application is reviewed by the franchisor’s team. This review includes a background check, financial assessment, and evaluation of the candidate’s business experience and goals.
Franchise Disclosure Document (FDD): If the application is approved, the candidate receives the Franchise Disclosure Document (FDD). The FDD contains detailed information about the franchise opportunity, including the franchise agreement, fees, obligations, and financial performance representations.
Discovery Day: Qualified candidates are invited to attend a Discovery Day at Tra Sua Phuong Hoang’s headquarters. During this visit, candidates have the opportunity to meet the franchisor’s leadership team, tour existing stores, and gain a deeper understanding of the brand and its operations.
Franchise Agreement: After Discovery Day, candidates who wish to proceed are required to sign the franchise agreement. This legally binding document outlines the terms and conditions of the franchise relationship.
Site Selection and Approval: Franchisees work with the franchisor to identify and secure an appropriate location for their store. The franchisor provides guidance and support throughout the site selection process. Once a suitable location is found, the franchisor must approve it before lease negotiations can begin.
Training and Preparation: Before the store opens, franchisees and their key staff members participate in an extensive training program. This training covers all aspects of operating a Tra Sua Phuong Hoang store, including product preparation, customer service, inventory management, and marketing.
Store Build-Out and Grand Opening: With the help of the franchisor, franchisees oversee the construction and build-out of their store. This includes installing equipment, setting up the interior design, and stocking initial inventory. Once the store is ready, a grand opening event is held to introduce the new location to the community.
Franchise Advantages of Tra Sua Phuong Hoang
There are numerous advantages to owning a Tra Sua Phuong Hoang franchise. These advantages contribute to the brand’s appeal and the success of its franchisees. Key benefits include:
Established Brand: Tra Sua Phuong Hoang is a well-known and respected brand in the Vietnamese milk tea market. Franchisees benefit from the brand’s strong reputation and loyal customer base.
Comprehensive Training and Support: The franchisor provides extensive training and ongoing support to help franchisees succeed. This includes initial training, marketing assistance, operational support, and regular updates on new products and industry trends.
Proven Business Model: Tra Sua Phuong Hoang has developed a successful business model that franchisees can replicate. This model includes detailed operational guidelines, standardized recipes, and efficient processes that ensure consistency and quality.
Marketing and Advertising: Franchisees benefit from the brand’s national and local marketing efforts. The franchisor invests in advertising campaigns, social media promotions, and public relations activities to drive traffic to franchise locations.
Product Innovation: Tra Sua Phuong Hoang is committed to continuous innovation. The brand regularly introduces new flavors and products to keep the menu fresh and exciting. Franchisees have access to these new offerings, which help attract and retain customers.
Supply Chain Support: The franchisor maintains strong relationships with suppliers to ensure that franchisees receive high-quality ingredients at competitive prices. This reliable supply chain helps franchisees maintain product quality and manage costs.
Community and Networking: Franchisees become part of the Tra Sua Phuong Hoang family, which includes a network of fellow franchisees. This community provides opportunities for networking, sharing best practices, and receiving peer support.
Flexibility and Growth Opportunities: Tra Sua Phuong Hoang offers flexibility in store design and layout, allowing franchisees to tailor their locations to their specific markets. Additionally, successful franchisees have the opportunity to open multiple units and expand their business.
Conclusion
Tra Sua Phuong Hoang is a thriving and reputable milk tea brand that offers a lucrative franchise opportunity for aspiring entrepreneurs. With a focus on quality, innovation, and customer satisfaction, the brand has established a strong presence in the Vietnamese beverage market. The franchise process is designed to support and guide franchisees every step of the way, from initial inquiry to grand opening.
By joining the Tra Sua Phuong Hoang family, franchisees gain access to a proven business model, comprehensive training and support, and a wealth of resources to help them succeed. The brand’s commitment to excellence and continuous innovation ensures that franchisees can provide a delightful tea-drinking experience to their customers.
For those who are passionate about the food and beverage industry and are looking for a rewarding business opportunity, a Tra Sua Phuong Hoang franchise is an excellent choice. With the right dedication and effort, franchisees can build a successful and profitable business while contributing to the growth and success of the Tra Sua Phuong Hoang brand.
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