The Coffee Bean & Tea Leaf® has introduced an exciting new summer menu, prominently featuring the unique textures and flavors of boba pearls and matcha. Available now through August 20, customers can enjoy these innovative beverages at Coffee Bean & Tea Leaf locations nationwide.
“We pride ourselves on being at the forefront of flavor innovation and using the highest quality tea and coffee ingredients,” said Dee Hadley, Head of Marketing, Americas at The Coffee Bean & Tea Leaf®. “We’re thrilled for guests to join us on our summer adventure of flavor with these bold and delicious boba and matcha beverages and experience the perfect blend of taste and texture.”
Highlighting the summer offerings, the Los Angeles-based coffee chain is debuting brown sugar boba pearls and introducing brown sugar as a new flavor in its signature coffee beverage line. Customers can savor this new flavor profile in drinks such as the Iced Brown Sugar Latte with Boba and the Iced Ceylon Milk Tea with Brown Sugar Boba.
In addition to the brown sugar variations, the menu includes two new matcha beverages: the Iced Matcha Cream Strawberry Latte, featuring strawberry puree, and the Iced Matcha Cream Mango Latte, featuring mango puree.
Officials from The Coffee Bean & Tea Leaf® note that the demand for boba and matcha is rapidly growing, with these products becoming multi-billion-dollar markets. Boba, in particular, offers a fun and flavorful way for consumers to customize their favorite iced drinks.
To celebrate the launch, The Coffee Bean & Tea Leaf® is offering loyalty members an exclusive “Boba Happy Hour” from June 10-13. During this event, customers can add boba to their favorite drinks at no extra cost at participating locations nationwide.
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