Gong Cha Korea Introduces Unique ‘Tteokbokki’ Pearl Milk Tea on April

While many businesses in Singapore marked April Fool’s Day with playful pranks on April, 2024, Gong Cha Korea took a different approach by unveiling a novel beverage that merges the beloved Korean dish, Tteokbokki, or stir-fried rice cake, with pearl milk tea.

Dubbed “Pearlbokki milk tea,” this innovative concoction features tapioca pearls boiled in Tteobokki sauce, as revealed in a promotional video shared by the brand on its Instagram page.

In a separate Instagram post, Gong Cha Korea disclosed that the pearls for this unique beverage would be served in a separate container atop the milk tea, presumably to preserve the distinct flavors of each component.

Reported by Korean media outlet Hankyung, the Pearlbokki milk tea is slated for a limited-time release.

Distinguished by larger-than-average pearls, the drink is available in two flavors: original, boasting a sweet and spicy taste, and mala spicy.

Customers intrigued by this fusion can opt to add Pearlbokki as a topping to their orders, with prices set at 2,300 won (S$2.30) for the original flavor and 2,500 won (S$2.50) for the mala spicy variant.

Mixed Reception

Initial reactions to the unconventional beverage have been varied.

A user on Xiaohongshu, identified, expressed pleasant surprise at the delightful taste of the Pearlbokki, praising its harmony with the milk tea and indicating an intention to repurchase.

Conversely, another Xiaohongshu user, @Ayuan_uu, offered a starkly different assessment, labeling the drink as “horrifying” and recounting an unpleasant experience that followed, cautioning others against trying it.

Continued Innovation from Gong Cha

The introduction of Pearlbokki milk tea exemplifies Gong Cha’s ongoing commitment to innovation and creativity.

In September 2022, Gong Cha Singapore captivated taste buds with tomato-flavored bubble teas, Pomato Bomb and Berry Mary, developed in collaboration with Heinz. Pomato Bomb featured a blend of tomato, pear, and pomegranate, while Berry Mary combined tomato with raspberry for a unique flavor experience.

Latest

Jungle Tea Brings Authentic Bubble Tea Experience To Kiryat Ono

A new bubble tea sensation, Jungle Tea, is captivating taste buds in Kiryat Ono with its unique blend of Eastern flavors and local flair....

Hong Kong Milk Tea Gains Popularity Across TikTok in the USA

Hong Kong milk tea and its flavors are making waves on TikTok in the USA, with the trend spreading across Europe. While the culinary...

Seven Savvy Tips to Trim the Cost of Your Cuppa Amid Falling Tea and Milk Prices

As the prices of tea and milk experience a decline, here are seven tips to further reduce the cost of your daily cuppa: Communi-tea Events:...

7 Ways to Get BigBrew Coupons

The popularity of BigBrew is undeniable, with its premium milk tea offerings drawing in fans from all corners of the world. For those who...

Tea color Milk Tea Franchise Costs, Profit & Requirements For 2024

Tea Color Milk Tea is an emerging brand in the global bubble tea industry, known for its unique flavors and commitment to quality. As...

Bubble Tea Market Trends: Beyond Data Analysis

A recent research study titled "Bubble Tea Market: 2024 Forecast to 2032 Analysis by Market Trends," conducted by Report Ocean, delves into the dynamics...

Amasvin Bubble tea Franchise Costs, Profit & Requirements For 2024

Amasvin Bubble Tea is a well-known brand in the bubble tea industry, celebrated for its innovative flavors and high-quality beverages. For entrepreneurs interested in...