Chayan Yuese, a new-style tea brand, has captured the hearts of many in Changsha, Hunan province, emerging as a must-try for tourists and locals alike. Founded by Sun Cuiying and her husband Lyu Liang in 2013, the brand has quickly risen to prominence, offering a unique blend of traditional Chinese culture and modern tastes.
In a recent interview with China Daily, Sun attributed the brand’s success to the growing confidence of young people in Chinese culture. She noted that the post-1990s generation, in particular, has shown a strong affinity for Chinese-style products and traditions, contributing to the popularity of Chayan Yuese.
With over 500 shops across 14 cities and a workforce of over 7,000 employees, Chayan Yuese has become a symbol of Changsha’s vibrant culture. Its presence on social media platforms has further amplified its reach, with tourists often sharing photos of their milk tea experiences online.
The brand’s popularity has led to long queues and even scalping incidents at its new shop openings, underscoring its status as a cultural phenomenon. Despite the overwhelming demand, Chayan Yuese remains committed to delivering quality products and engaging with its loyal fan base.
As Chayan Yuese continues to expand its presence, it remains a testament to the power of blending tradition with innovation, captivating the taste buds and hearts of tea enthusiasts across China.
