In a bid to entice Chinese tourists, Avalanche and Alipay+ D-store have joined forces to introduce a groundbreaking web3 voucher program, offering substantial discounts on milk tea purchases at over 500 locations spanning Southeast Asia. This collaborative effort involves ten prominent vendors in the region.
Crafted by MUA DAO, a company in Avalanche’s portfolio, the program features engaging mini-games and digital assets compatible with mainstream metaverse platforms. Participants not only unlock exclusive collectibles through these interactive experiences but also earn blockchain-enabled vouchers deposited directly into their e-wallets. These vouchers can be redeemed for discounted milk tea transactions.
Underpinning the promotional perks is a sophisticated tech infrastructure, leveraging an Avalanche Subnet managed by AvaCloud. This innovative approach marks Alipay+ D-store’s foray into web3 exploration, aiming to revolutionize customer engagement and drive revenue growth alongside partnering brands.
Avalanche Subnets offer a blend of flexibility, customization, transparency, and blockchain capabilities, providing a robust foundation for this initiative. Meanwhile, Alipay+ D-store’s voucher program seeks to foster collaboration with brands through the utilization of digital collectibles and blockchain features.
AvaCloud plays a pivotal role in streamlining the program’s launch process, harnessing cutting-edge web3 capabilities while minimizing associated costs.
Looking ahead, the blockchain-powered marketing initiative sets its sights on expanding its reach to encompass over 200 establishments. Ultimately, the overarching goal is to attract a staggering 100 million visitors from China, as they explore destinations across the Philippines, Singapore, Malaysia, and Thailand.
