Chatime, Australia’s leading bubble tea brand, is shaking things up—this time with a bold new brew. For the first time, the iconic Taiwanese milk tea chain has added coffee to its Australian menu, aiming to capture the taste buds of a more mature crowd.
With a strong foothold in the country since 2009 and 170 locations nationwide, Chatime has become a go-to for fun, flavorful bubble tea—especially among younger consumers.
But now, it’s looking to expand its reach beyond the 18–34 age group by targeting older millennials aged 35–44 with a thoughtfully crafted espresso-based coffee range.
The new lineup features refreshing coffee options like Iced Long Black, Iced Latte, and the indulgent Brown Sugar Cookie Latte. Staying true to its bubble tea roots, Chatime offers customers the ability to customize their coffee drinks with unique additions such as boba pearls and cream mousse, creating a fusion of two beverage worlds.
“This move is all about listening to our fans,” said Rachel Druce, National Marketing Manager of Chatime Australia. “We’ve had so many customers asking for a coffee option—so we delivered.”
By blending its creative milk tea heritage with classic café culture, Chatime Australia is redefining the boba experience—one coffee cup at a time.
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