World Tea Expo 2025 kicked off today in Las Vegas, focusing on the latest in milk tea, including brands like Gong Cha. Running from March 24-26, the event features a dedicated expo hall for tea products, with a special focus on milk tea and boba.
The expo introduces new features like Cash and Carry Purchasing, allowing buyers to take home products right away.
It also offers sessions on tea innovation and sustainability, with many exhibitors showcasing eco-friendly packaging and sourcing.
Boba tea remains a hit, especially with Gen Z, and the event includes top brands like Gong Cha sharing their latest offerings. The 2025 Global Tea Championship winners will be announced on March 25.
Tim McLucas of Questex, the event organizer, says, “We’re excited to offer a focused space for tea lovers and industry leaders to connect, learn, and grow.”
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