Mixue, the Chinese-based bubble tea chain, has quietly surpassed McDonald’s and Starbucks in terms of the number of global stores, reaching an impressive 45,000 locations worldwide.
This fast-growing brand, which offers a range of beverages including bubble tea, fruit drinks, and ice cream, has gained immense popularity, especially in countries like China, Australia, Singapore, and Thailand.
Despite being largely unknown in the United States, Mixue’s explosive growth and unique business model, which includes selling food materials and equipment to franchisees, have positioned it as a key player in the global fast-food scene.
Could the brand soon make its mark in North America? Time will tell.
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