Matcha Madness: Top Picks For Quality Powders You Need To Try

The art of making matcha, a finely ground green tea that is fully incorporated into water rather than steeped, has a rich history that traces back to 12thcentury Japan. This meticulous process, which involves drying and pulverizing whole tea leaves, has evolved over centuries, with roots extending even further back to 10thcentury China. In recent years, the popularity of matcha has surged, leading to a proliferation of matcha powders in shops and grocery stores. However, not all matcha powders are created equal. Many experts caution that the flavor and bitterness of matcha can vary significantly due to inconsistent handling of tea leaves during production.

To ensure a highquality matcha experience, it’s advisable to choose brands that import their tea directly from Japan. The processing methods used there tend to be more reliable and consistent compared to other regions. With countless options available on the market, I consulted experienced matcha drinkers and bakers to identify the best matcha powders available today. As someone who typically favors coffee, I also took the opportunity to test several varieties myself.

When selecting matcha, it’s essential to understand the two primary grades: ceremonialgrade and culinarygrade. Ceremonialgrade matcha is ideal for drinking, whether enjoyed in a traditional manner or incorporated into lattes. According to Michelle Puyane, owner of Chalait in New York City, while there is no official definition for ceremonialgrade matcha, it generally consists of the youngest, most tender leaves ground using traditional stone methods to maintain their delicate qualities. On the other hand, culinarygrade matcha is better suited for baking due to its more robust flavor profile, which can withstand the sweetness of baked goods.

Top Picks for Matcha Powders

  • Best Overall Matcha Powder: Ippodo Ummon Matcha
  • Price: From $39
  • Grade: Ceremonial
  • Flavor Profile: Earthy, creamy, umami

Ippodo Ummon Matcha has garnered rave reviews from numerous matcha enthusiasts. This Kyotobased company has a storied history dating back to the 1700s and is known for its consistent quality. When tested with a handheld milk frother, Ummon blended seamlessly into water without any clumps or graininess. The resulting drink was refreshing with pronounced earthy notes. Karina Hoshikaw from Refinery29 described it as “the best matcha I’ve ever had,” highlighting its rich flavor when prepared traditionally with a whisk.

  • Best Affordable Matcha Powder: Ito En Matcha Powder
  • Price: $12
  • Grade: Culinary
  • Flavor Profile: Balanced with moderate sweetness

For those seeking an accessible option, Ito En Matcha Powder is widely available and offers great value. Ayaka Ando, chef at Tadaima in New York City, recommends it for its pleasant earthy taste and moderate sweetness. In testing, it dissolved well in iced lattes and maintained its vibrant green color in various applications.

  • Best HighGrade Matcha Powder: Shirakawa Samidori Matcha
  • Price: $48
  • Grade: Ceremonial
  • Flavor Profile: Light and sweet

For connoisseurs looking to elevate their matcha experience, Shirakawa Samidori Matcha is an excellent choice. Recommended by Michelle Puyane for its nuanced flavor profile that varies by region in Japan, this powder exemplifies highquality matcha crafted with care.

With such a diverse array of matcha powders available today—from ceremonialgrade options perfect for sipping to culinarygrade varieties ideal for baking—there’s something for every palate and purpose. As the popularity of this vibrant green tea continues to grow globally, understanding the nuances between different types of matcha can enhance your enjoyment and appreciation of this ancient beverage.

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