Tealive, a prominent lifestyle tea brand, has announced an exciting collaboration with streaming giant Netflix to launch a series of limited-edition beverages, snacks, and merchandise inspired by the globally acclaimed series *Squid Game*. This partnership coincides with the highly anticipated release of *Squid Game* Season Two, set to captivate audiences worldwide.
To kick off this collaboration, Tealive surprised attendees at the Young Kancil event on November 22 with a creative promotional stunt featuring employees parading around with oversized bubble tea cups adorned with the show’s iconic doll character, Young-hee. Attendees who scanned a QR code on these giant cups were given the chance to win free drinks, generating excitement and engagement among fans.
Starting November 27, Tealive will roll out beverages in specially designed *Squid Game*-themed packaging. The menu will include unique offerings such as the Honey Toffee Cream Cloud Macchiato, Milk Tea Smoothie, and Signature Coco. Additionally, on December 31, 2024, Tealive plans to introduce new snack options like Spicy Budae Popcorn Chicken and Spicy Budae Fries, available both in-store and through food delivery service Foodpanda. These snacks will feature customizable toppings, including cheese and spicy Korean sauce.
The collaboration also extends to a range of exclusive merchandise. Tealive will offer cooler bags themed around both Season One and Season Two of *Squid Game*, along with eCommerce-exclusive items such as canvas tote bags, tumblers with waterproof stickers, and collectible t-shirts available on platforms like Lazada, Shopee, and TikTok Shop.
To celebrate the release of *Squid Game* Season Two, Tealive is hosting a themed event from January 1 to January 5, 2025, at Sunway Pyramid. This event will feature various activities inspired by the show, further immersing fans in the *Squid Game* experience.
Adding to the excitement, Tealive plans to unveil a billboard featuring Young-hee that will “catch” selected cars driving by. Those fortunate enough to be spotted may win exclusive prizes. In collaboration with Foodpanda, Tealive will also conduct street giveaways where pink guards and Foodpanda riders will distribute free drinks and snacks to passersby.
Bryan Loo, CEO and founder of Loob Holding (the parent company of Tealive), expressed enthusiasm about the partnership: “We’re excited to be a part of this global sensation and proud to collaborate with Netflix to bring *Squid Game* to life for Malaysians. This marks the beginning of an exciting partnership, and we look forward to more creative collaborations in the future.”
Tealive has been riding a wave of popularity influenced by Korean culture. Earlier this month, the brand launched its K-Coffee drink series featuring flavors inspired by Korean coffee trends. The successful pre-tasting event at Sunway Pyramid allowed customers to sample new drinks before their official launch on November 6.
The pop-up café featured interactive elements such as a message wall for fans and photo opportunities with characters from Korean culture. The brand’s marketing strategy has included digital billboards urging Malaysians to embrace the Korean coffee craze with ambitious goals for sales.
Tealive’s collaboration with Netflix not only highlights its commitment to innovation but also taps into the cultural phenomenon surrounding *Squid Game*. By offering themed beverages and engaging events, Tealive aims to strengthen its position in Malaysia’s competitive beverage market while appealing to fans of the hit series.
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