In an exciting development for bubble tea enthusiasts, Loob Holding Sdn Bhd, a leading bubble tea brand, has announced its partnership with Eureka Restaurant & Café to introduce its renowned Tealive brand to the United Arab Emirates (UAE). This marks the brand’s first foray into the Middle East, following its successful expansions into Africa and North America over the past two years.
The Master Franchise Agreement was officially signed earlier this week in Dubai by Loob Holding’s founder and CEO, Bryan Loo, alongside Abdulwahab Ilyas Galadari, founder of Eureka Restaurant & Café and board member of the Ilyas & Mustafa Galadari (IMG) Group.
Bryan Loo expressed his enthusiasm about the UAE market, stating, “The UAE is an exciting hub with a vibrant food and beverage landscape, and we are thrilled to introduce Tealive to this region. Partnering with Eureka is crucial in blending our innovative offerings with the rich local culture. We are confident this collaboration will pave the way for our successful expansion in the Middle East.”
As part of its initial strategy, the expansion will focus on key cities, with the flagship Tealive store set to open in Dubai in early 2025. Plans are in place for four additional locations within the first year, strategically positioned across major cities in the UAE.
Loo emphasized the company’s commitment to its current regional strategy of starting small while scaling rapidly under favorable market conditions. “Eureka Restaurant & Café brings invaluable local knowledge and expertise, complemented by international experience. Together, we are well-equipped to expand and promote our unique lifestyle tea culture throughout the UAE,” he stated.
Additionally, Loo hinted at the exciting potential for future locations, mentioning, “Our partner is involved in the largest theme park in the UAE, which attracts about 20,000 visitors daily. Naturally, we’ll be opening a Tealive store there too.”
Tealive is set to capture the hearts of bubble tea lovers in the UAE, promising a delightful array of innovative flavors and experiences that reflect the brand’s commitment to quality and customer satisfaction.
For more information about Tealive and its upcoming openings, please visit Tealive’s website.
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