In a bid to tantalize taste buds and excite fans nationwide, The Coffee Bean & Tea Leaf® is thrilled to unveil its highly anticipated summer menu. This innovative selection of beverages showcases the delightful textures and flavors of boba pearls and matcha, promising a sensory adventure for all patrons.
Dee Hadley, Head of Marketing, Americas at The Coffee Bean & Tea Leaf®, expressed enthusiasm about the launch, stating, “At The Coffee Bean & Tea Leaf®, we pride ourselves on flavor innovation and using the finest quality ingredients. We’re excited for our guests to embark on a summer flavor journey with these bold and delicious boba and matcha beverages, offering the perfect blend of taste and texture. Boba presents a fun and flavorful opportunity for guests to personalize their beverages, including their favorite iced coffee or tea drinks. So, how do you boba?”
With the global boba market projected to soar to $4.78 billion by 2032, The Coffee Bean & Tea Leaf® is introducing brown sugar boba pearls, allowing guests to elevate their beverage experience with an added burst of flavor and texture. Additionally, the cafe is incorporating brown sugar as a new flavor profile in its signature coffee beverages, available as an iced latte and more:
Iced Brown Sugar Latte with Boba: A delectable fusion of caramelized brown sugar infused with the brand’s signature espresso, accompanied by chewy brown sugar boba pearls.
Iced Ceylon Milk Tea with Brown Sugar Boba: A delightful twist on the classic beverage, featuring The Coffee Bean & Tea Leaf®’s aromatic iced Ceylon Black Tea infused with caramelized brown sugar, paired with chewy brown sugar boba pearls.
As matcha continues to gain popularity, sourced from the Japanese highlands, The Coffee Bean & Tea Leaf®’s premium matcha takes center stage. Crafted with the highest quality matcha and complementing its range of core teas, these beverages offer a visual and taste sensation with layers of vibrant colors:
Iced Matcha Cream Strawberry Latte: A harmonious blend of premium matcha Tea layered with strawberry puree, creamy whole milk, and decadent matcha cream cap.
Iced Matcha Cream Mango Latte: A luscious combination of premium matcha Tea, mango puree, creamy whole milk, and a rich matcha cream cap.
To celebrate the summer season and encourage guests to try the new beverages, The Coffee Bean & Tea Leaf® is offering loyalty members an exclusive ‘Boba Happy Hour.’ From Monday, June 10 through Thursday, June 13, guests can customize their favorite iced beverage by adding boba at no extra cost.
Available now through August 20, guests can indulge in the new boba and matcha beverages at local The Coffee Bean & Tea Leaf® cafes, online, or through the mobile app. For more information about the new beverages and The Coffee Bean & Tea Leaf®.
About The Coffee Bean & Tea Leaf®
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house renowned for inspiring new experiences through flavors from around the world. With a commitment to sourcing the finest coffees and teas, The Coffee Bean & Tea Leaf® handcrafts every beverage to deliver the freshest flavors. As the creator of The Original Ice Blended®, the brand continues to innovate, allowing people everywhere to enjoy classic and new flavors both in cafes and at home. Headquartered in Asia and part of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf® passionately operates in more than 1,100 locations across over 20 countries.
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