As summer approaches, consumers are flocking to the kitchen, seeking inspiration for fresh and exciting recipes. According to Pinterest’s Summer 2024 Trend Report, interest in culinary creativity has surged, with searches for “fun things to cook” skyrocketing by 1060% and “summer special recipes” increasing by 135%. This data reflects a growing appetite for novel and delightful taste experiences.
Mango and avocado are at the forefront of this culinary exploration. Mango-based recipes have seen a significant uptick, with mango floats experiencing a 3,700% increase in searches, mango sago up by 260%, and mango chia seed pudding rising by 210%. Similarly, avocado has become a trending ingredient, with searches for “ways to eat avocado” up by 120%. Popular recipes include avocado bread (+360%), avocado dessert (+180%), and avocado shake (+130%).
Sourdough enthusiasts are also getting creative, exploring new formats for this beloved bread. Searches for sourdough bagels have increased by 300%, while chocolate sourdough has seen a 270% rise. Other variations like sourdough tortillas, croutons, and cinnamon raisin sourdough bread each experienced a 200% boost in interest.
As temperatures climb, tea beverages are gaining popularity over traditional coffee drinks. Searches for various tea drinks have soared, including Persian tea (+550%), matcha milk tea (+170%), and strawberry iced tea (+105%).
Summer entertaining is also on the rise, with consumers looking for ways to impress their guests with themed dinner parties. Searches for “themed dinner party” ideas have increased by 44%, with particular interest in fairy dinner parties (+150%), Greek dinner parties (+75%), Chinese dinner parties (+70%), and coastal dinner parties (+70%).
This summer, whether it’s experimenting with mango and avocado recipes, reinventing sourdough, or serving refreshing tea drinks, consumers are eager to explore and enjoy new culinary adventures.
