Gong cha is shaking up the bubble tea scene with the launch of two exciting new offerings: the Strawberry Almond Jelly Milk Tea and the Strawberry Almond Jelly Smoothie.
Taking inspiration from Starbucks’ popular “Pink Drink,” Gong cha’s latest creations are not only visually appealing but also bursting with flavor. The Strawberry Almond Jelly Milk Tea features a refreshing blend of iced strawberry milk tea poured over creamy almond jelly, layered with luscious strawberry jam, and topped with a frothy milk foam. Meanwhile, the Strawberry Almond Jelly Smoothie offers a delightful combination of alternating layers of almond jelly, strawberry jam, and milk foam, all crowned with a strawberry green tea smoothie blend.
Both of these enticing “Pink Drinks” are now available for a limited time.
Trend Themes
Pink Drinks: Gong cha’s introduction of the Strawberry Almond Jelly Milk Tea and Smoothie sets a new trend in the bubble tea landscape, following the popularity of vibrant and flavorful pink-hued beverages.
Layered Beverages: Gong cha showcases innovation with its layered approach, incorporating almond jelly, strawberry jam, milk foam, and tea in its new drinks, inspiring a trend of multi-textured and visually appealing beverages.
Fruit-flavored Milk Teas: The fusion of fruity flavors, such as strawberry, with creamy milk tea reflects an emerging trend in the bubble tea market, catering to consumers seeking refreshing and indulgent options.
Industry Implications
Beverage Industry: Gong cha’s introduction of these almond jelly beverages contributes to the ongoing evolution of the beverage industry, particularly in the realm of flavored teas and smoothies, offering consumers a diverse range of choices.
Bubble Tea Industry: The addition of the Strawberry Almond Jelly Milk Tea and Smoothie expands the repertoire of offerings within the bubble tea sector, attracting customers with innovative flavors and textures.
Milk Alternatives Industry: Gong cha’s incorporation of almond jelly highlights the potential for further exploration of milk alternatives in beverages, catering to the growing demand for dairy-free options while enhancing flavor profiles.
Gong cha’s latest creations demonstrate the brand’s commitment to innovation and culinary excellence, enticing bubble tea enthusiasts with delightful and refreshing new options.
