In the midst of the boba tea phenomenon that has taken America by storm, ODD ONE OUT TEA emerges as a pioneer in conquering American taste buds with its premium milk tea offerings. Founded by Ron Chan, former CEO of FoodPanda in Taiwan, and Patrick Sun, a seasoned operator with over 15 years of experience in global catering companies in the Asia-Pacific region, ODD ONE OUT TEA has navigated the competitive landscape by identifying unique market demands.
The boba tea craze, originating from Taiwan, has rapidly spread across the United States, with Los Angeles at the forefront. Ron Chan reflects on the growing market, stating, “In Los Angeles, beverage shops can be found almost everywhere.” The surge in popularity is evident, with long lines forming at boba tea shops, and the number of such establishments increasing by 60% between 2019 and 2022 in major U.S. cities, as per a Yelp survey.
Boba tea has transcended its roots to become a mainstream beverage, winning over not only the general public but also prominent figures. Celebrities, politicians, and business leaders, including Hillary Clinton and Bill Gates, have openly expressed their fondness for boba tea. Even Starbucks has ventured into the market with its own version of “popping pearls.”
Despite the saturation in the market, ODD ONE OUT TEA has strategically identified untapped opportunities. Ron Chan and Patrick Sun bring a wealth of experience to the table, allowing them to adapt to market dynamics and create a unique franchise that stands out. ODD ONE OUT TEA’s concept store in Taipei, designed by The Lo & Behold Group, showcases an artistic and tranquil ambiance that sets it apart in the bustling streets of Taipei’s East District.
In a landscape filled with competition, ODD ONE OUT TEA’s ability to redefine boba tea excellence and cater to unmet market demands positions it as a noteworthy player in the American beverage scene. As the boba tea craze continues to flourish, ODD ONE OUT TEA stands as a testament to innovation and a commitment to delivering premium milk tea experiences to enthusiasts across the United States.
