In a flavorful venture into the realm of bubble tea, Gong cha is leaving an indelible mark with the introduction of two enticing “Pink Drinks”: the Strawberry Almond Jelly Milk Tea and the Strawberry Almond Jelly Smoothie.
Drawing inspiration from the iconic “Pink Drink” at Starbucks, Gong cha’s innovative almond jelly beverages are not just visually appealing but also a treat for the taste buds. The Strawberry Almond Jelly Milk Tea comprises iced strawberry milk tea delicately poured over luscious almond jelly, intricately layered with strawberry jam, and crowned with a velvety milk foam. On the other hand, the Strawberry Almond Jelly Smoothie boasts alternating layers of almond jelly, strawberry jam, and milk foam, all crowned with a tantalizing strawberry green tea smoothie blend.
Both of these delectable “Pink Drinks” are now available for enthusiasts to savor until February 29, 2024.
Trend Themes
Pink Drinks: Gong cha’s introduction of the Strawberry Almond Jelly Milk Tea and Strawberry Almond Jelly Smoothie sets the stage for a new trend in the bubble tea landscape.
Layered Beverages: Gong cha showcases innovation with its use of alternating layers of almond jelly, strawberry jam, milk foam, and tea, ushering in a trend of intricately layered beverages.
Fruit-flavored Milk Teas: The fusion of fruity flavors, particularly strawberry, with traditional milk tea in Gong cha’s latest creations highlights the emerging trend of fruit-flavored milk teas.
Industry Implications
Beverage Industry: Gong cha’s foray into almond jelly drinks adds a fresh perspective to ongoing innovations in the beverage industry, particularly within the domain of flavored teas and smoothies.
Bubble Tea Industry: The introduction of Gong cha’s Strawberry Almond Jelly Milk Tea and Smoothie broadens the spectrum of offerings within the bubble tea industry, enticing customers with novel flavors and textures.
Milk Alternatives Industry: Gong cha’s integration of almond jelly, coupled with milk foam and tea, underscores the potential for further exploration of milk alternatives within the industry. This innovative approach paves the way for diversification and appeals to a broader consumer base seeking unique and indulgent beverage experiences.
