San Francisco, Calif. — Twrl Milk Tea, the renowned plant-based food and beverage company, has proudly launched three of its signature milk tea flavors—Hojicha Roasted Green Milk Tea, Taiwan-Style Black Milk Tea, and Ube Milk Tea—at all 400 Sprouts Farmers Market locations across 23 states. This milestone marks a significant achievement for the 100% women-owned small business.
The inclusion of Twrl’s Milk Tea line, alongside their popular Brown Sugar Boba, into the Sprouts Family signifies a noteworthy celebration of the milk tea’s cultural heritage, distinctive taste, and Twrl’s role as an innovator in the milk tea industry. Sprouts Farmers Markets will offer Twrl Milk Tea flavors that have garnered fan-favorite status:
Hojicha Roasted Green Milk Tea:
Twrl’s 2022 NEXTY finalist and BevNet 2022 Best Beverage Winner, Hojicha Roasted Green Milk Tea, delivers a delightful blend with flavor notes of nuttiness, smokiness, and a hint of chocolate. Crafted with organic fair-trade tea, this plant-based beverage is low in sugar, low in calories, and now sports a refreshed design.
Taiwan-Style Black Milk Tea:
Steeped with tea leaves grown on a misty mountain slope, Taiwan-Style Black Milk Tea provides a full-bodied experience with chocolatey and cinnamon notes. Boasting three times more antioxidants than regular black tea, this plant-based delight is their original signature flavor—a homage to the origins of Milk Tea.
Ube Milk Tea:
In celebration of Asian American Pacific Islander Heritage Month, Twrl introduces Ube Milk Tea—a vibrant blend using the nutritious purple yam inspired by Twrl’s founder’s upbringing in Hawaii. Farmed and harvested from small organic farms in Taiwan and brewed with organic Taiwanese mulberry leaf tea, this caffeine-free, nitro-infused beverage offers a nostalgic journey with notes of earthiness, vanilla, and coconut.
Twrl Milk Tea represents a progressive approach to enjoying one’s favorite milk tea. Traditionally served milk teas can often be high in sugar and calories, but Twrl has found a way for everyone to savor delicious sips of tea while prioritizing health. Staying true to the traditional preparation of milk tea, Twrl uses single-origin, loose-leaf teas sourced from small organic farms but adds a healthy twist by using plant-based pea milk. Pea milk, known for its eco-friendliness, regenerates the soil it grows in and uses 75% less water than almonds and other nut milks. Additionally, it boasts 1/8 the amount of carbs compared to oat milk. The result is a dairy-free milk tea that’s not only good for consumers but also environmentally friendly, offering a delightful taste and supporting local multi-generational family farms.
Twrl Milk Tea is conveniently packaged in a 100% recyclable aluminum can, making it the perfect size to grab and go for those who crave milk tea but lack the time to visit a cafe.
Twrl Milk Tea founders, Pauline Ang and Olivia Chen, provide insights into their journey of bringing products to Sprouts. Drawing inspiration from their successful Costco launch last year, the effort to bring Twrl Milk Tea to Sprouts has been a testament to their dedication to quality and perseverance. Navigating the beverage industry’s complexities, the founders encountered challenges related to buyer dynamics and internal changes within companies. They emphasize the company’s commitment to quality, sustainability, and the rewarding experience of sharing their love for Tea + Boba Milk Tea culture.
“We are launching into Sprouts Farmers Market and partnering together to lead the change in products available in our fridge and our pantry, offering a genuine connection to culture and community through the joy of shared tea moments. Sprouts’ mission, centered on providing customers with affordable access to natural and healthy items, perfectly complements our commitment to quality products.” – Olivia Chen, Co-founder & CMO of Twrl Milk Tea
About Twrl Milk Tea
Discover the magic of Twrl Milk Tea, a culinary revelation crafted by long-time friends turned founders, Pauline Ang and Olivia Chen. Twrl is not just a brand; it’s a commitment to redefine and honor the Asian milk tea experience and heritage. Offering a range of delightful options, from the convenience of grab-n-go cans to the innovation of instant boba topping packets, Twrl brings a fresh perspective to tradition. Every sip reflects a dedication to sustainability, with single-origin teas sourced from organic family farms and blended with climate-friendly pea milk. As industry-recognized BevNet’s Best New Beverage Winners, Food Network Editor’s picks, and celebrated by Bon Appetit Magazine, Twrl Milk Tea invites you to explore a world of flavor, culture, and conscientious indulgence.
